Automating Social Media Posts: A Game-Changer for Busy Businesses

Let’s face it – keeping up with social media can be a real time-suck for businesses. But what if you could automate those posts and free up hours of your day? Sounds pretty sweet, right? Well, buckle up because I’m about to show you how to do just that using some nifty automation tricks.

The Automation Debate

Now, I know what you’re thinking – isn’t automating social posts kind of…robotic? And you’re not wrong to be skeptical. For big brands with millions of followers, automation can work great. But for smaller businesses trying to make a splash, overly automated posts can come across as stiff and impersonal.

The key is finding the right balance. We want to save time without losing that human touch. So let’s dive into how to set up smart automations that still feel authentic.

Setting Up Your Social Media Auto-Pilot

1. Automatically Share New Blog Posts

First up, let’s automate sharing your latest blog content across social platforms. Here’s a quick step-by-step:

• Use a tool like Integromat to monitor your blog’s RSS feed
• When a new post is published, trigger automatic posts to Facebook, LinkedIn, and Twitter
• Customize the post content for each platform (e.g. shorter for Twitter)
• Add relevant hashtags and mentions

Pro tip: Schedule posts for optimal times on each platform rather than blasting them all at once.

2. Create a Content Database

Next, let’s build a central hub for all your content:

• Set up a Google Sheet to track post details (title, URL, publish date, etc.)
• Automatically populate it whenever you publish new content
• Use this database to easily reshare evergreen content

3. Turn Blog Posts into Google Docs

This trick is great for repurposing content:

• Automatically create a Google Doc from each new blog post
• Use these docs as starting points for social media graphics, email newsletters, etc.

4. Auto-Share YouTube Videos

Don’t forget about video content:

• Get your YouTube channel’s RSS feed
• Set up automation to share new videos across social platforms
• Customize messaging based on video content or playlist

Keeping It Real

Remember, automation is a tool, not a replacement for genuine engagement. Use these time-savers to free up energy for responding to comments, joining conversations, and adding that human element that builds real connections.

Ready to Level Up Your Social Game?

Automating your social media can be a total game-changer, giving you back hours in your week to focus on what really matters in your business. Just remember to keep that personal touch – your followers can tell the difference!

Want to dive deeper into automation for your business? The team at Alacran Labs specializes in helping companies leverage AI and automation to work smarter, not harder. They can help you take these social media tricks to the next level and find even more ways to streamline your workflows.