Top AI Tools for Ecommerce: 2024 Zapier Central Guide

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Revolutionize E-commerce with AI: Recover Abandoned Carts in Minutes

Imagine turning lost sales into revenue with just a phone call. That’s the power of AI-driven abandoned cart recovery. Today, we’ll explore how to build a system that automatically follows up with customers who’ve left items in their shopping carts, potentially recovering thousands in lost sales. The best part? You can create this solution without writing a single line of code.

The Problem: Abandoned Carts in E-commerce

Every online store faces the challenge of abandoned carts. Customers add items to their cart but leave before completing the purchase. This represents a significant loss of potential revenue for e-commerce businesses.

The AI-Powered Solution

We’re going to build an automated system that:

1. Detects when a customer abandons their cart
2. Calls the customer using an AI voice agent
3. Offers a discount to encourage purchase completion
4. Sends a follow-up SMS with the discount code and cart link

This solution mimics high-end e-commerce AI platforms but can be built quickly and affordably using readily available tools.

Building the Automation

We’ll use Zapier Central to create this automation. Here’s a step-by-step guide:

1. Set Up the Trigger

• Create a new bot in Zapier Central
• Use Shopify’s “New Abandoned Cart” as the trigger
• Set the abandoned cart age to 0.1 hours for quick follow-up

2. Configure Shopify Settings

• In Shopify, ensure SMS marketing consent is enabled
• Make the shipping address phone number optional or required
• Customize the SMS consent text to increase opt-ins

3. Set Up the AI Phone Call

• Use Bland AI for outbound calls
• Configure the call settings (voice, duration, etc.)
• Create a prompt for the AI agent to follow during the call

4. Add a Delay

• Use Zapier’s delay action to wait 5 minutes after the call

5. Fetch the Call Transcript

• Use Bland AI to get the transcript of the call
• Analyze if the AI mentioned sending an SMS

6. Shorten the Recovery URL

• Use Zapier’s URL shortener to create a compact cart recovery link

7. Send the Follow-Up SMS

• Use Twilio to send an SMS with the discount code and shortened URL

8. Activate the Automation

• Turn on the behavior in Zapier Central to make it live

The AI Conversation Flow

The AI agent will:

1. Introduce itself and mention the abandoned cart
2. Ask if the customer has any questions
3. Offer a discount to complete the purchase
4. Send an SMS with the discount code and cart link

Benefits of This Solution

• Fully automated recovery of potentially lost sales
• Personalized outreach without human intervention
• Scalable to handle any number of abandoned carts
• Cost-effective, paying only for successful recoveries

Implementing in Your Business

To start using this AI-powered cart recovery system:

1. Set up accounts with Zapier, Shopify, Bland AI, and Twilio
2. Follow the steps above to create the automation
3. Test thoroughly with dummy data
4. Monitor results and adjust as needed

By implementing this system, you could significantly increase your e-commerce conversion rates and recover revenue that would otherwise be lost.

Need help implementing AI-powered automations for your business? Alacrán Labs specializes in creating custom AI solutions to boost your bottom line.

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