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How I Dominated the Skool Games in Just 8 Weeks 🏆

A group of excited people celebrating

Hey there! Buckle up, because I’m about to take you on a wild ride through my 8-week journey from Skool newbie to Skool Games champion. I’ll share the exact steps I took, the strategies I used, and the lessons I learned along the way. Whether you’re just starting out or looking to level up your game, this guide has something for everyone. Let’s dive in!

The Power of Value Creation

Before we get into the nitty-gritty, let’s talk about the fundamental principle that guided my entire approach:

Success is the total surface area of value created for your community.

This simple formula became my North Star. Every decision I made, every piece of content I created, was driven by one question: “How can I add the most value to my people?” The numbers and rankings were just a natural byproduct of this laser focus on value creation.

Reality Check: There’s Room for Everyone

Here’s something crucial to understand: there’s plenty of room at the top. It’s easy to look at successful communities and think the market is saturated. But remember, you’re unique. Your experiences, skills, and perspective will resonate with a specific audience. Think about how many universities, businesses, and influencers coexist in the same spaces – success isn’t a zero-sum game.

My Simple (But Effective) Funnel

Now, let’s talk strategy. My approach was surprisingly straightforward:

  1. Create high-value content on YouTube
  2. Include a link to my Skool community in every video
  3. Build an amazing experience within the community

That’s it. No fancy funnels, no elaborate multi-channel strategy. Just consistent, valuable content that naturally led people to my community. And here’s the kicker – I launched my Skool community as I built it. No existing audience, no pre-built database. I literally built the plane as I was flying it.

The Secret Sauce: Focus and Execution

If I had to boil down my success to three key factors, they would be:

  1. Extremely valuable content: Always strive to over-deliver.
  2. A great offer: Make sure your pricing aligns with the value you provide.
  3. An epic experience: Create a community people love being part of.

The last point is crucial. An amazing experience creates a flywheel effect – happy members tell others, leading to organic growth and higher retention.

Building a Sustainable Community

One trap I see many fall into is the “single file Jenga tower” approach. They over-promise to make quick sales, but end up under-delivering and building an unsustainable business. Remember, the real game is lifetime value. Can you not only attract members but keep them engaged long-term?

Focus on creating a rock-solid foundation that can support growth over years, not just weeks or months.

Onboarding: The Key to Retention

A smooth onboarding process is critical for member retention. Here’s what worked for me:

  1. Personalized welcome: Use Skool’s auto DM feature to send a warm, personalized message to new members.
  2. Clear first action: Give new members one simple task to complete (like introducing themselves in a dedicated thread).
  3. Staggered communication: Use an email automation tool to send a series of welcome emails over the first few days/weeks.
  4. Multiple touchpoints: Offer various onboarding calls throughout the week so new members can quickly connect with the community.

Community Structure for Maximum Engagement

Here’s how I structured my Skool community for optimal engagement:

  • Dedicated introduction area: Instead of a single thread, create a whole section for introductions. This makes it easier for members to connect.
  • Wins and tips section: Encourage members to share their successes and helpful insights.
  • Regular competitions: Host contests with exciting prizes to keep members engaged and foster teamwork.
  • Gamification: Leverage Skool’s level system and add your own twists (like custom avatars for different levels).

The Power of Metrics

To truly understand and improve your community, focus on these key metrics:

  1. How many new people join the community?
  2. How valuable do members find their experience?
  3. How many people leave?

By tracking these numbers, you can identify areas for improvement and make data-driven decisions to grow your community.

Calculating Churn

Understanding churn is crucial for long-term success. Here’s a simple formula:

Churn Rate = (Lost Customers in Last 30 Days) / (Total Customers 30 Days Ago) x 100

For example:

  • Current paid members: 1000
  • Paid members 30 days ago: 950
  • New members in last 30 days: 100
  • Lost customers = 950 + 100 – 1000 = 50
  • Churn Rate = (50 / 950) x 100 = 5.26%

By keeping an eye on your churn rate, you can quickly identify if you need to focus more on retention strategies.

Wrapping Up

There you have it – the blueprint I used to dominate the Skool Games in just 8 weeks. Remember, success comes from consistently providing value, creating an amazing experience, and always looking for ways to improve.

If you’re looking to automate some of your community management tasks, check out Make.com. It’s a powerful automation tool with a free plan to get you started. And if you need help setting things up, don’t hesitate to reach out for assistance.

Now go out there and crush it in your own Skool community!


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