Robot hand using smartphone

Ever wondered how influencers are raking in thousands through social media? The secret sauce is often an automated DM chat system. In this guide, I’ll show you how to create your own Instagram sales bot that messages users when they comment on your posts, grabs their email, sends it to your CRM, and provides them with your lead magnet. Let’s dive in!

What You’ll Need

  • Make.com account
  • ManyChat account
  • CRM (optional, but recommended – e.g., MailChimp)

Step 1: Set Up ManyChat

  1. Go to ManyChat and click “Get Started”
  2. Choose Instagram as your platform
  3. Connect your Facebook account
  4. Enable sharing from third-party apps in your Instagram settings

Step 2: Create Your Automation

  1. In ManyChat, select a template or start from scratch
  2. Set up your trigger (e.g., when someone comments on a specific post)
  3. Choose your keyword (e.g., “AI” or “crypto”)
  4. Create your welcome message and conversation flow

Example flow:

Bot: "Hey! Thanks for your interest. Want the free AI resource from the video?"
User: "Sounds good!"
Bot: "Awesome! What's your first name?"
User: [Enters name]
Bot: "Great! What's your best email? No spam, I promise - just valuable content!"
User: [Enters email]
Bot: "Thanks! Here's your free resource: [LINK]"

Step 3: Connect to Make.com

  1. In Make.com, create a new scenario
  2. Add a webhook trigger
  3. Copy the webhook URL
  4. In ManyChat, add an action to trigger Make.com after collecting the email
  5. Paste the webhook URL

Step 4: Add to Your CRM (Optional)

  1. In Make.com, add a module for your CRM (e.g., MailChimp)
  2. Configure the module to add or update a subscriber
  3. Map the data from ManyChat to your CRM fields

Step 5: Test and Go Live

  1. Test your automation in ManyChat
  2. Check that data flows correctly to Make.com and your CRM
  3. Set your ManyChat flow to “Live”

And there you have it! You’ve just created an automated Instagram sales bot that can work 24/7 to grow your email list and provide value to your followers.

This automation can significantly boost your social media ROI by:

  • Capturing leads automatically
  • Providing instant value to engaged followers
  • Building your email list for further marketing
  • Freeing up your time to focus on content creation

Remember, the key to success with this bot is providing genuine value. Make sure your lead magnet is something your audience truly wants and needs.


If you’re ready to take your automation game to the next level, check out Make.com. It’s free to get started, and you can create powerful workflows that connect your favorite apps and services. Need help setting it up? The team at Alacran Labs is ready to assist you in creating custom automations tailored to your business needs.

Happy automating!

Leave a Reply

Your email address will not be published. Required fields are marked *

Take your startup to the next level